“One club.
One community.
One passion.
Wine!”
Private members’ club
Personal wine locker
Exclusive events

The wineLAIR network is a private, membership-based wine community, blending like-minded people, purveyors, wine aficionados, collectors, and novices eager to evolve and broaden the wine landscape. We are a gathering place that fosters community in all forms, a place where people can connect on the ethos that drives who we are, the experiences we create, and initiatives we join.
Vinophile community
Meeting point for wine personalities
One card, all clubs
Membership includes

- Access to all locations in the USA and Europe with a Member’s Card
- Personal wine locker(s)
- Up to six additional partner cards for friends, family or business partners
- Invitation to exclusive wineLAIR member events
- Regional and transregional benefits from our partners
Press
“Along with invites to private tastings and events, U.S. club members are automatically granted access to the brand’s 9 opulent locations across Germany [and Austria].”

“Europe’s Chicest Private Wine Club: Yes, wine storage isn’t a new concept, but never has it been given treatment like this.”

“wineLAIR is like Soho House with way more – and better – wine!”

“If you’ve been wondering where to safely stash your collection of rare Bordeaux and Burgundy – outside your home cave, of course – there’s an even fancier place.”

9 locations
3 countries
2,000+ member card holders
